PRESS RELEASE

The word SVET means WORLD, LIGHT and SACRED, it is a poetic primordial word describing everything that arises from the obscure, everything that is emerging in the visual world. It actually means "the becoming" and goes well with a creative process itself, where everything in every form has to first emerge from the void. Jewelry Brand SVET SVET was created in 2025 by Jaka Plešec a graduate of Kunsthochschule Berlin-Weißensee.

Designs follow a certain aesthetics, where the forms are bend, warped and minimal but at the same time complex. Because of its high polished shiny surfaces, the pieces produce a lot of chiaroscuro and are extremely comfortable to wear. Pieces are all unisex in silver & gold, no stones. Production time is from 5 to 6 weeks.